Maritza Rodriguez and Brayan Sanchez - Deltona Entrepreneur
News from InNOVAMED
Learn about Florida Entrepreneur Maritza Rodriguez and Brayan Sanchez
Originally from Puerto Rico, Maritza Rodriguez, co-founder of InNOVAMED, LLC, moved to Florida in December of 2012. She had a master’s degree in accounting and couldn’t find the opportunity she wanted in Puerto Rico. A month after moving to Orlando, she secured a job with Lynx Transportation working in the finance department. Five years later, her son and business partner, Brayan Sanchez, left Puerto Rico after much of the island was devastated by Hurricane Maria. Rodriguez shared their story from an idea fueled by the passion for an aggressive plan to expand their business and add additional services.
“Brayan is a registered nurse in Puerto Rico,” Rodriguez said. “His entire career has been in healthcare. He truly has a passion for health, public health, and nursing. When he moved to Deltona, he wanted to do something on his own as a way to step up his career. My background is in business management and accounting. We saw an opportunity to put together our backgrounds and do something special. We came up with the idea to put together a training center to provide basic and advanced life-saving training courses for the citizens of Volusia County.”
In March of 2018, Rodriguez and Sanchez, officially launched InNOVAMED, LLC. They provide training for medical and non-medical providers, as well as swimming and lifeguard classes. They work with firefighters, police, paramedics, teachers, doctors, nurses and more. In addition to basic and advanced life support training courses, they also offer pediatric advanced life support training. Their current providers include American Heart Association (AHA), the American Health and Safety Institute (ASHI) and American Red Cross. Certifications they provide include Basic Life Support (BLS), Advanced Cardiovascular Life Support (ACLS) and Pediatric Advanced Life Support (PALS).
After a year in business, Rodriguez is happy with their progress but admits that it hasn’t been easy. “We had to take out personal loans for the equipment,” she said. “The equipment is not cheap. Another challenge has been our location. We’re currently doing training classes out of our house. For some students, it’s uncomfortable to be in someone else’s house. They’re used to being in an office setting. There are some, however, that appreciate the more personal treatment. They don’t feel like a number.”
Rodriguez and Sanchez have partnered with a local marketing agency, Bounce Media, to handle their website, social media and other marketing needs. They’re also targeting colleges, universities, and hospitals as options to generate new business. They plan to set up a table to hand out flyers and other marketing materials.
Rodriguez shared how they divide and conquer and what keeps them focused. “Brayan does all the training,” she said. “I’m on the business side of things. I do all the paperwork, tax-related stuff, accounting, bookkeeping, student records and convert our living room when it’s time for a class. The fact that we’re providing techniques to save people’s lives is what keeps us focused. It gives meaning to everything we do to keep the business moving forward.”
Looking ahead, Rodriguez and Sanchez have some very lofty and exciting goals. They’re currently searching for a physical location to conduct their training classes. Once they find the right location, they plan to expand their services to include hospice, homecare, medical equipment, and non-medical transports. Deltona is growing and Rodriguez shared that she’s extremely happy to be part of the community.
What advice does Rodriguez have for aspiring entrepreneurs? “Don’t miss the chance to do a step up in your career,” she said. “Join the entrepreneurial adventure today. If you don’t do it now, you’ll never do it. It takes hard work, but you have to do it if you want to be successful. You’ll never know if you don’t try.”
World TB Day 2019
World TB Day is one of the most important events for people working toward tuberculosis (TB) elimination. World TB Day is observed annually on March 24 to commemorate Dr. Robert Koch’s announcement of his discovery of Mycobacterium tuberculosis, the bacillus that causes TB – the world’s leading infectious disease killer.
On March 24, and the days leading up to it, CDC and many others share successes in TB prevention and control, and raise awareness of the challenges that hinder our progress toward the elimination of this devastating disease. The theme for World TB Day 2019 is “It’s Time.” CDC’s World TB Day activities highlight the importance of renewing our commitment to TB elimination.
A total of 9,029 TB cases were reported in the United States in 2018 according to the CDC National TB Surveillance System. This is the lowest case count on record and corresponds with a TB rate of 2.8 per 100,000 persons, a rate 1.3% lower than reported in 2017.
This decrease is consistent with the modest decline seen over the past several years; however, the current level of progress remains insufficient to eliminate TB in the United States in this century. Eliminating TB in the United States will require a concerted effort to enhance surveillance, detection, and treatment for latent TB infection among populations at increased risk. Treatment of latent TB infection is essential to controlling and eliminating TB in the United States because it substantially reduces the risk that latent TB infection will progress to TB disease.
Achieving TB elimination will also require the continued hard work and dedication on the state and local levels, including TB control programs and healthcare providers who are working to end TB in their communities. One of the goals of this year’s CDC World TB Day campaign is to highlight this great work through the 2019 CDC TB Elimination Champions project.</a>
In keeping with this year’s theme, “It’s Time!” we are highlighting photos from organizations and individuals that represent their work and commitment to the “It’s Time to End TB!” mission. We encourage you to read their stories and share their photos with your partners and colleagues.
You can also share your own “It’s Time” message by participating in CDC’s World TB Day Social Media Photo Challenge. Other includes up-to-date information on TB, a digital media toolkit, promotional materials, and other tools you can use as part of your World TB Day events and activities.
We hope all of you will have a chance to plan or take part in your own World TB Day. Thank you for your work and commitment to eliminate TB in the United States.
Philip LoBue, MD, FACP, FCCP Director
Division of Tuberculosis Elimination National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention
Centers for Disease Control and Prevention
Jonathan H. Mermin, MD, MPH
RADM and Assistant Surgeon General, USPHS
National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention
Centers for Disease Control and Prevention